Report

1 Aug – 31 Aug · vs previous period: 1 Jul – 31 Jul

Today Yesterday 7 days 28 days This month Last month 90 days 12 months

What the studio made in this period, where the work came from, what it cost to run and how often it came back. It is written to be printed: the figures first, then the reasons, then the same period set against the one before it.

Files delivered

Job board

127

▲ 24.5%vs previous period

Briefs in

Job board

▲ 8.9%vs previous period

Cuts approved

Job board

▲ 24.6%vs previous period

Every one of them by a person

Through on the first round

Computed

63.2%

▲ 0.9 ptvs previous period

Of everything approved, the share that needed no second round

Brief to approval

Computed

4.6 h

▼ 0.1 hvs previous period

Counted from when the brief landed, not from when work started

Credits spent

Image & video models

2,005

▲ 25.5%vs previous period

Runs on each line times what a run costs. Illustrative.

What the period came to

127 files went out against 49 briefs, and Social Hub opened 21 of them.
Moving work is 32 per cent of the files and 78 per cent of the credits. One reel costs what nine stills cost, which is the whole shape of this page.
48 of 76 approvals needed no second round; 7 took 3 or more. Those are the briefs worth rewriting, not the renders.
The commonest reason work came back was outside the licence — 18 of 18. A face or a photograph used somewhere its licence does not reach. The rarest and the most expensive.

Files delivered

Everything that came off a production line and was handed to whoever asked for it, day by day.

Job board

This period Comparison

Where the work came from

Briefs opened in this period, by the department that opened them.

Job board

Social Hub
2143%
Hand brief
1633%
Marketplace
918%
Spend Desk
36%
SEO Radar
00%

Four of these five are another department handing work over. A studio whose briefs all come from inside the building is one the rest of the company has stopped asking.

What was made

Files delivered in this period, by the kind of surface they were cut for.

Job board

Social
5443%
Marketplace
3225%
Paid
2117%
Web store
1411%
Print
65%

Counted by where a file was going, not by what made it. One reel and one marketplace still are both one file here, and the credits table below is where the difference between them shows up.

Rounds, returns and credits

Why the month cost what it cost

How many rounds it took

Of everything approved in this period, how much went through without being sent back.

Computed

Rounds	Jobs	Share
One round	48	63%
Two rounds	21	28%
3 or more	7	9%

The last row is the one worth acting on. A second round is a studio correcting itself; a third means the brief was wrong, and the fix is upstream with whoever wrote it rather than on a production line.

Why work came back

Every round that was sent back in this period, by the rule or the person that sent it.

Brand rulebook

Reason	Times	Share
Outside the licenceA face or a photograph used somewhere its licence does not reach. The rarest and the most expensive.	18	100%
Wrong shape for the surfaceThe cut came back in a shape the surface does not take, or one a crop cannot rescue.	0	—
Headline under the furnitureType sitting where the platform draws its caption, its buttons or its account bar.	0	—
A note from a personNothing failed. Somebody wanted it different, which is what the round is for.	0	—
Origin named, never impliedA blend described in single-origin language, in a caption or on a pack.	0	—
A promise about a bodyThe same list Customer Voice and the Social Hub check. It stops the work wherever it is going.	0	—
Product too small in the frameA marketplace main image where the product does not fill what the channel asks.	0	—
Not enough pixelsUnder a channel's floor, or under the press's resolution at the size it is laid out.	0	—

18 rounds came back in all. A reason with no count against it did not fire in this period — it is listed so the table is the whole rulebook rather than only the parts that went wrong.

What it cost to run

Runs on each production line, and what a run on that line costs.

Image & video models

Line	Runs	Minutes each	Credits each	Credits
Stills	80	2	4	320
Motion	41	14	38	1,558
Copy	127	1	1	127
Type & layout	127	1	—	0
Total				2,005

Runs are counted from where each file was going: the moving surfaces run the motion line, the rest run stills, and every file has its words drafted and its type set whatever made the picture. Type and layout costs nothing because it is not a model — it is the layout engine that sets the headline over the render, which is also why a headline can be moved without paying for the picture again. Credits and minutes are illustrative.

Against the period before it

1 Aug – 31 Aug · against 1 Jul – 31 Jul

Computed

Files delivered
127▲ from 102
Briefs in
More work arriving is not a better or a worse month, so this one is not coloured.
49▲ from 45
Through on the first round
No second round was needed.
63.2%▲ from 62.3%
Brief to approval
4.6 h▼ from 4.7 h
Sent back
18▲ from 14
Took 3 rounds or more
The row to read first: a third round is a brief that was wrong, not a render that was.
7▲ from 0
Credits spent
Spending more because more was made is not a worse month; the figure is here to be read beside the one above it.
2,005▲ from 1,598

Rounds

Jobs

One round

63%

Two rounds

28%

3 or more

Reason

Times

Outside the licenceA face or a photograph used somewhere its licence does not reach. The rarest and the most expensive.

100%

Wrong shape for the surfaceThe cut came back in a shape the surface does not take, or one a crop cannot rescue.

—

Headline under the furnitureType sitting where the platform draws its caption, its buttons or its account bar.

—

A note from a personNothing failed. Somebody wanted it different, which is what the round is for.

—

Origin named, never impliedA blend described in single-origin language, in a caption or on a pack.

—

A promise about a bodyThe same list Customer Voice and the Social Hub check. It stops the work wherever it is going.

—

Product too small in the frameA marketplace main image where the product does not fill what the channel asks.

—

Not enough pixelsUnder a channel's floor, or under the press's resolution at the size it is laid out.

—

Line

Runs

Minutes each

Credits each

Credits

Stills

320

Motion

1,558

Copy

127

Type & layout

127

—

Total

2,005