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Harbor Lane

AI Content Studio

Board
Review3
Concepts1
Marketplace
Retouch
Ads
Print1
Library
Report
Sources

Board as of 08:15

  • Stills: 3 running
  • Motion: 1 running, 12 minutes queued
  • Copy: 0 running
  • Type & layout: 2 running

Motion queued 12 min

Renders run on Omni’s capacity, not on your machine.

Sample data
Omni*module 03 · demoSocial Hub demo
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Harbor Lane · Studio

Board as of 08:15 · sample data

Omni*

Report

16 Jun – 13 Sep · vs previous period: 18 Mar – 15 Jun

TodayYesterday7 days28 daysThis monthLast month90 days12 months
Previous periodLast year

What the studio made in this period, where the work came from, what it cost to run and how often it came back. It is written to be printed: the figures first, then the reasons, then the same period set against the one before it.

Files delivered

Job board

331

▲ 10.0%vs previous period

Briefs in

Job board

133

▲ 3.9%vs previous period

Cuts approved

Job board

196

▲ 13.3%vs previous period

Every one of them by a person

Through on the first round

Computed

63.8%

▲ 0.2 ptvs previous period

Of everything approved, the share that needed no second round

Brief to approval

Computed

4.7 h

▼ 0.3 hvs previous period

Counted from when the brief landed, not from when work started

Credits spent

Image & video models

5,219

▲ 7.2%vs previous period

Runs on each line times what a run costs. Illustrative.

What the period came to

  • 331 files went out against 133 briefs, and Social Hub opened 63 of them.
  • Moving work is 32 per cent of the files and 77 per cent of the credits. One reel costs what nine stills cost, which is the whole shape of this page.
  • 125 of 196 approvals needed no second round; 7 took 3 or more. Those are the briefs worth rewriting, not the renders.
  • The commonest reason work came back was outside the licence — 47 of 47. A face or a photograph used somewhere its licence does not reach. The rarest and the most expensive.

Files delivered

Everything that came off a production line and was handed to whoever asked for it, day by day.

Job board
01020304015 Jun29 Jun13 Jul27 Jul10 Aug24 Aug7 Sep
This period Comparison

Where the work came from

Briefs opened in this period, by the department that opened them.

Job board

  • Social Hub

    6347%

  • Hand brief

    5642%

  • Marketplace

    118%

  • Spend Desk

    32%

  • SEO Radar

    00%

Four of these five are another department handing work over. A studio whose briefs all come from inside the building is one the rest of the company has stopped asking.

What was made

Files delivered in this period, by the kind of surface they were cut for.

Job board

  • Social

    13541%

  • Marketplace

    8024%

  • Paid

    6319%

  • Web store

    4313%

  • Print

    103%

Counted by where a file was going, not by what made it. One reel and one marketplace still are both one file here, and the credits table below is where the difference between them shows up.

Rounds, returns and credits

Why the month cost what it cost

How many rounds it took

Of everything approved in this period, how much went through without being sent back.

Computed
RoundsJobsShare
One round12564%
Two rounds6433%
3 or more74%

The last row is the one worth acting on. A second round is a studio correcting itself; a third means the brief was wrong, and the fix is upstream with whoever wrote it rather than on a production line.

Why work came back

Every round that was sent back in this period, by the rule or the person that sent it.

Brand rulebook
ReasonTimesShare
Outside the licenceA face or a photograph used somewhere its licence does not reach. The rarest and the most expensive.47100%
Wrong shape for the surfaceThe cut came back in a shape the surface does not take, or one a crop cannot rescue.0—
Headline under the furnitureType sitting where the platform draws its caption, its buttons or its account bar.0—
A note from a personNothing failed. Somebody wanted it different, which is what the round is for.0—
Origin named, never impliedA blend described in single-origin language, in a caption or on a pack.0—
A promise about a bodyThe same list Customer Voice and the Social Hub check. It stops the work wherever it is going.0—
Product too small in the frameA marketplace main image where the product does not fill what the channel asks.0—
Not enough pixelsUnder a channel's floor, or under the press's resolution at the size it is laid out.0—

47 rounds came back in all. A reason with no count against it did not fire in this period — it is listed so the table is the whole rulebook rather than only the parts that went wrong.

What it cost to run

Runs on each production line, and what a run on that line costs.

Image & video models
LineRunsMinutes eachCredits eachCredits
Stills21524860
Motion10614384,028
Copy33111331
Type & layout3311—0
Total 5,219

Runs are counted from where each file was going: the moving surfaces run the motion line, the rest run stills, and every file has its words drafted and its type set whatever made the picture. Type and layout costs nothing because it is not a model — it is the layout engine that sets the headline over the render, which is also why a headline can be moved without paying for the picture again. Credits and minutes are illustrative.

Against the period before it

16 Jun – 13 Sep · against 18 Mar – 15 Jun

Computed

  • Files delivered

    331▲ from 301

  • Briefs in

    More work arriving is not a better or a worse month, so this one is not coloured.

    133▲ from 128

  • Through on the first round

    No second round was needed.

    63.8%▲ from 63.6%

  • Brief to approval

    4.7 h▼ from 5.0 h

  • Sent back

    47▼ from 49

  • Took 3 rounds or more

    The row to read first: a third round is a brief that was wrong, not a render that was.

    7▲ from 0

  • Credits spent

    Spending more because more was made is not a worse month; the figure is here to be read beside the one above it.

    5,219▲ from 4,867

Nothing on this page is an outcome. It counts what was made and how it was made — the Social Hub measures what a post did and the Spend Desk measures what an ad returned, and the studio's report stops at the door. Credits and minutes are illustrative.

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