Traffic & sales
What organic visibility turns into: the sessions it brings, what they do on the site, and what they buy. Organic search only, unless a card says otherwise.
Organic sessions
GA47,003
Organic purchases
GA4162
Conversion rate
GA42.3%
Organic revenue
GA4₺297K
Average order
GA4₺1.8K
Engagement rate
GA461.0%
Sessions over ten seconds, with a conversion or two pages
Add to cart
GA4772
AI-referred sessions
GA4457
Daily organic sessions
Sessions from organic search against the comparison period. Numbered marks are entries in the change log.
Daily organic revenue
Purchase revenue from organic sessions, by day. Switch to the chart for the shape.
| Date | Organic revenue | Last year |
|---|---|---|
| 1 Sep | ₺23,648 | ₺18,061 |
| 2 Sep | ₺21,794 | ₺18,623 |
| 3 Sep | ₺18,453 | ₺16,564 |
| 4 Sep | ₺25,539 | ₺16,202 |
| 5 Sep | ₺23,245 | ₺17,462 |
| 6 Sep | ₺15,714 | ₺14,508 |
| 7 Sep | ₺21,538 | ₺19,018 |
| 8 Sep | ₺22,113 | ₺22,656 |
| 9 Sep | ₺40,076 | ₺18,229 |
| 10 Sep | ₺35,152 | ₺20,671 |
| 11 Sep | ₺29,585 | ₺16,514 |
| 12 Sep | ₺20,300 | ₺19,487 |
Sales funnel · organic
Sessions that took each step, and the share that went on to the next.
- Sessions7,003
61.7% go on
Product views4,32217.9% go on
Add to cart77247.7% go on
Checkout36844.0% go on
Purchase162
End to end, 2.3% of organic sessions bought. The steps are GA4 events: view_item, add_to_cart, begin_checkout, purchase.
Channels side by side
Every channel's sessions, conversion and revenue in the same period, so organic search and the AI assistants read against the rest.
| Channel | Sessions | Change | Conversion | Revenue | Share |
|---|---|---|---|---|---|
| Organic search | 7,003 | ▲ 28.4% | 2.3% | ₺297,157 | 40.9% |
| AI assistants | 457 | ▲ 331.1% | 3.0% | ₺24,675 | 2.7% |
| Direct | 3,852 | ▲ 5.3% | 3.4% | ₺235,727 | 22.5% |
| Paid search | 2,661 | ▲ 42.8% | 2.8% | ₺134,125 | 15.5% |
| Social | 1,541 | ▼ 7.4% | 1.1% | ₺30,506 | 9.0% |
| 1,121 | ▲ 11.2% | 4.9% | ₺98,829 | 6.5% | |
| Referral | 490 | — no change | 1.9% | ₺16,766 | 2.9% |
Sessions from the AI assistants are 6.5% of organic search's and buy at 3.0% against 2.3%.
Landing pages by revenue
Where organic sessions arrived, and which arrivals bought.
| Landing page | Sessions | Purchases | Conversion | Revenue |
|---|---|---|---|---|
| / | 770 | 32 | 4.1% | ₺57,600 |
| /coffee/ethiopia-yirgacheffe | 364 | 21 | 5.8% | ₺37,800 |
| /subscription | 266 | 18 | 6.7% | ₺32,400 |
| /coffee/house-blend | 217 | 13 | 6.1% | ₺23,400 |
| /coffee | 329 | 10 | 2.9% | ₺18,000 |
| /coffee/colombia-huila | 168 | 8 | 4.9% | ₺14,400 |
| /blog/v60-brew-guide | 462 | 6 | 1.4% | ₺10,800 |
| /blog/how-to-brew-filter-coffee | 553 | 6 | 1.1% | ₺10,800 |
| /equipment/v60-starter-set | 147 | 6 | 4.4% | ₺10,800 |
| /blog/how-to-make-cold-brew | 357 | 4 | 1.2% | ₺7,200 |
Blog posts land many sessions and few purchases; the sale usually happens a visit later, which the Blog tab counts as assisted.
Revenue by category
Organic purchase revenue by what was bought.
Single origin beans
₺130,74944.0%Blends
₺62,40321.0%Subscriptions
₺56,46019.0%Equipment
₺38,63013.0%Cold brew
₺8,9153.0%
AI-referred sessions by assistant
Which assistant sent the sessions GA4 tags as AI referrals.
ChatGPT
21046.0%Gemini
11024.0%Perplexity
6915.0%Copilot
419.0%Claude
276.0%
Only Gemini is sampled on the AI visibility tab; the assistants that send the most sessions are not measured yet.
New vs returning
First visits against people coming back.
New
4,41263.0%Returning
2,59137.0%
Search brings mostly first visits: 63.0% of organic sessions are new. Returning visitors buy more often, which is what the subscription and e-mail channels are for.
Daily organic purchases
Orders placed in organic sessions, by day, against the comparison period.
Revenue is GA4 purchase revenue attributed last-click to organic search. Marketplace sales are not in this report; they are Sales Cockpit's.