Traffic & sales

What organic visibility turns into: the sessions it brings, what they do on the site, and what they buy. Organic search only, unless a card says otherwise.

1 Aug – 31 Aug

Organic sessions

GA4

13,449

▲ 17.5%vs last year

Organic purchases

GA4

308

▲ 17.6%vs last year

Conversion rate

GA4

2.3%

— no change vs last year

Organic revenue

GA4

₺560K

▲ 18.8%vs last year

Average order

GA4

₺1.8K

▲ 1.1%vs last year

Engagement rate

GA4

61.0%

▲ 3.0 ptvs last year

Sessions over ten seconds, with a conversion or two pages

Add to cart

GA4

1,482

▲ 16.9%vs last year

AI-referred sessions

GA4

826

▲ 301.0%vs last year

Daily organic sessions

Sessions from organic search against the comparison period. Numbered marks are entries in the change log.

GA4
Organic sessions Last year1Home page hero image preloaded · 5 Aug2Blog moved under /blog/ with 301 redirects · 19 Aug3Autumn campaign: 15% off subscriptions (paid and e-mail) · 25 Aug

Daily organic revenue

Purchase revenue from organic sessions, by day. Switch to the chart for the shape.

GA4
DateOrganic revenueLast year
1 Aug₺16,196₺17,634
2 Aug₺12,333₺14,204
3 Aug₺17,958₺13,704
4 Aug₺17,126₺14,651
5 Aug₺18,202₺15,583
6 Aug₺20,505₺17,884
7 Aug₺18,625₺13,843
8 Aug₺16,877₺14,891
9 Aug₺15,523₺14,555
10 Aug₺20,278₺11,439
11 Aug₺20,393₺16,351
12 Aug₺18,037₺20,379
13 Aug₺22,259₺14,447
14 Aug₺18,306₺17,104
15 Aug₺18,957₺17,642
16 Aug₺15,447₺16,607
17 Aug₺19,977₺10,729
18 Aug₺21,917₺13,997
19 Aug₺16,772₺16,911
20 Aug₺18,911₺17,449
21 Aug₺14,250₺14,825
22 Aug₺14,794₺18,851
23 Aug₺14,474₺12,963
24 Aug₺18,849₺11,287
25 Aug₺21,570₺16,049
26 Aug₺21,652₺13,632
27 Aug₺21,629₺16,968
28 Aug₺16,706₺14,435
29 Aug₺15,898₺14,544
30 Aug₺15,623₺14,455
31 Aug₺19,817₺13,269

Sales funnel · organic

Sessions that took each step, and the share that went on to the next.

GA4
  1. Sessions
    13,449

  2. 61.9% go on

    Product views
    8,323

  3. 17.8% go on

    Add to cart
    1,482

  4. 47.5% go on

    Checkout
    704

  5. 43.7% go on

    Purchase
    308

End to end, 2.3% of organic sessions bought. The steps are GA4 events: view_item, add_to_cart, begin_checkout, purchase.

Channels side by side

Every channel's sessions, conversion and revenue in the same period, so organic search and the AI assistants read against the rest.

GA4
ChannelSessionsChangeConversionRevenueShare
Organic search13,449▲ 17.5%2.3%₺559,86241.0%
AI assistants826▲ 301.0%3.0%₺44,6092.5%
Direct7,397▲ 5.3%3.4%₺452,68722.5%
Paid search5,111▲ 42.9%2.8%₺257,57215.6%
Social2,959▼ 7.4%1.1%₺58,5839.0%
E-mail2,152▲ 11.1%4.9%₺189,7906.6%
Referral941— no change1.9%₺32,1962.9%

Sessions from the AI assistants are 6.1% of organic search's and buy at 3.0% against 2.3%.

Landing pages by revenue

Where organic sessions arrived, and which arrivals bought.

GA4
Landing pageSessionsPurchasesConversionRevenue
/1,479614.1%₺109,800
/coffee/ethiopia-yirgacheffe699415.8%₺73,800
/subscription511346.7%₺61,200
/coffee/house-blend417256.1%₺45,000
/coffee632182.9%₺32,400
/coffee/colombia-huila323164.9%₺28,800
/blog/v60-brew-guide888121.4%₺21,600
/blog/how-to-brew-filter-coffee1,062121.1%₺21,600
/equipment/v60-starter-set282124.4%₺21,600
/blog/how-to-make-cold-brew68681.2%₺14,400

Blog posts land many sessions and few purchases; the sale usually happens a visit later, which the Blog tab counts as assisted.

Revenue by category

Organic purchase revenue by what was bought.

GA4

  • Single origin beans

    ₺246,33944.0%

  • Blends

    ₺117,57121.0%

  • Subscriptions

    ₺106,37419.0%

  • Equipment

    ₺72,78213.0%

  • Cold brew

    ₺16,7963.0%

AI-referred sessions by assistant

Which assistant sent the sessions GA4 tags as AI referrals.

GA4

  • ChatGPT

    38046.0%

  • Gemini

    19824.0%

  • Perplexity

    12415.0%

  • Copilot

    749.0%

  • Claude

    506.0%

Only Gemini is sampled on the AI visibility tab; the assistants that send the most sessions are not measured yet.

New vs returning

First visits against people coming back.

GA4

  • New

    8,47363.0%

  • Returning

    4,97637.0%

Search brings mostly first visits: 63.0% of organic sessions are new. Returning visitors buy more often, which is what the subscription and e-mail channels are for.

Daily organic purchases

Orders placed in organic sessions, by day, against the comparison period.

GA4
Organic purchases Last year1Home page hero image preloaded · 5 Aug2Blog moved under /blog/ with 301 redirects · 19 Aug3Autumn campaign: 15% off subscriptions (paid and e-mail) · 25 Aug

Revenue is GA4 purchase revenue attributed last-click to organic search. Marketplace sales are not in this report; they are Sales Cockpit's.