Traffic & sales

What organic visibility turns into: the sessions it brings, what they do on the site, and what they buy. Organic search only, unless a card says otherwise.

15 Jun – 12 Sep

Organic sessions

GA4

42,163

▲ 22.5%vs last year

Organic purchases

GA4

968

▲ 23.6%vs last year

Conversion rate

GA4

2.3%

— no change vs last year

Organic revenue

GA4

₺1.8M

▲ 24.1%vs last year

Average order

GA4

₺1.8K

▲ 0.4%vs last year

Engagement rate

GA4

61.0%

▲ 3.0 ptvs last year

Sessions over ten seconds, with a conversion or two pages

Add to cart

GA4

4,660

▲ 23.1%vs last year

AI-referred sessions

GA4

2,475

▲ 335.0%vs last year

Daily organic sessions

Sessions from organic search against the comparison period. Numbered marks are entries in the change log.

GA4
Organic sessions Last year1Reviews widget switched to the third-party script · 30 Jun2Cold brew category launched · 21 Jul3Home page hero image preloaded · 5 Aug4Blog moved under /blog/ with 301 redirects · 19 Aug5Autumn campaign: 15% off subscriptions (paid and e-mail) · 25 Aug6FAQ block added to the product template · 2 Sep7V60 brewing guide published · 8 Sep

Daily organic revenue

Purchase revenue from organic sessions, by day. Switch to the chart for the shape.

GA4
DateOrganic revenueLast year
15 Jun₺22,022₺15,440
16 Jun₺17,018₺15,256
17 Jun₺19,298₺15,232
18 Jun₺20,234₺18,847
19 Jun₺21,329₺13,202
20 Jun₺18,352₺16,989
21 Jun₺15,529₺15,180
22 Jun₺21,818₺12,124
23 Jun₺22,024₺14,439
24 Jun₺19,578₺13,215
25 Jun₺19,522₺13,810
26 Jun₺19,295₺12,447
27 Jun₺14,831₺13,372
28 Jun₺17,855₺15,517
29 Jun₺17,511₺14,046
30 Jun₺25,000₺17,240
1 Jul₺16,345₺14,466
2 Jul₺15,743₺16,830
3 Jul₺15,237₺17,585
4 Jul₺19,507₺17,327
5 Jul₺17,226₺14,049
6 Jul₺19,437₺14,788
7 Jul₺19,151₺20,811
8 Jul₺20,755₺16,486
9 Jul₺17,861₺15,702
10 Jul₺23,304₺13,516
11 Jul₺15,613₺15,751
12 Jul₺16,382₺16,359
13 Jul₺18,350₺10,845
14 Jul₺21,844₺17,488
15 Jul₺22,596₺16,593
16 Jul₺16,779₺18,159
17 Jul₺22,478₺15,569
18 Jul₺18,735₺18,020
19 Jul₺15,937₺13,836
20 Jul₺18,843₺13,973
21 Jul₺22,507₺16,718
22 Jul₺17,921₺14,336
23 Jul₺17,875₺17,079
24 Jul₺18,075₺18,595
25 Jul₺14,549₺15,793
26 Jul₺14,093₺15,369
27 Jul₺22,716₺11,021
28 Jul₺23,302₺13,189
29 Jul₺18,229₺16,723
30 Jul₺21,100₺14,308
31 Jul₺19,585₺14,044
1 Aug₺16,196₺17,634
2 Aug₺12,333₺14,204
3 Aug₺17,958₺13,704
4 Aug₺17,126₺14,651
5 Aug₺18,202₺15,583
6 Aug₺20,505₺17,884
7 Aug₺18,625₺13,843
8 Aug₺16,877₺14,891
9 Aug₺15,523₺14,555
10 Aug₺20,278₺11,439
11 Aug₺20,393₺16,351
12 Aug₺18,037₺20,379
13 Aug₺22,259₺14,447
14 Aug₺18,306₺17,104
15 Aug₺18,957₺17,642
16 Aug₺15,447₺16,607
17 Aug₺19,977₺10,729
18 Aug₺21,917₺13,997
19 Aug₺16,772₺16,911
20 Aug₺18,911₺17,449
21 Aug₺14,250₺14,825
22 Aug₺14,794₺18,851
23 Aug₺14,474₺12,963
24 Aug₺18,849₺11,287
25 Aug₺21,570₺16,049
26 Aug₺21,652₺13,632
27 Aug₺21,629₺16,968
28 Aug₺16,706₺14,435
29 Aug₺15,898₺14,544
30 Aug₺15,623₺14,455
31 Aug₺19,817₺13,269
1 Sep₺23,648₺18,061
2 Sep₺21,794₺18,623
3 Sep₺18,453₺16,564
4 Sep₺25,539₺16,202
5 Sep₺23,245₺17,462
6 Sep₺15,714₺14,508
7 Sep₺21,538₺19,018
8 Sep₺22,113₺22,656
9 Sep₺40,076₺18,229
10 Sep₺35,152₺20,671
11 Sep₺29,585₺16,514
12 Sep₺20,300₺19,487

Sales funnel · organic

Sessions that took each step, and the share that went on to the next.

GA4
  1. Sessions
    42,163

  2. 62.0% go on

    Product views
    26,137

  3. 17.8% go on

    Add to cart
    4,660

  4. 47.3% go on

    Checkout
    2,203

  5. 43.9% go on

    Purchase
    968

End to end, 2.3% of organic sessions bought. The steps are GA4 events: view_item, add_to_cart, begin_checkout, purchase.

Channels side by side

Every channel's sessions, conversion and revenue in the same period, so organic search and the AI assistants read against the rest.

GA4
ChannelSessionsChangeConversionRevenueShare
Organic search42,163▲ 22.5%2.3%₺1,750,31241.0%
AI assistants2,475▲ 335.0%3.0%₺133,6562.4%
Direct23,189▲ 5.3%3.4%₺1,419,19722.6%
Paid search16,022▲ 42.9%2.8%₺807,50015.6%
Social9,276▼ 7.4%1.1%₺183,6619.0%
E-mail6,746▲ 11.1%4.9%₺595,0006.6%
Referral2,951— no change1.9%₺100,9382.9%

Sessions from the AI assistants are 5.9% of organic search's and buy at 3.0% against 2.3%.

Landing pages by revenue

Where organic sessions arrived, and which arrivals bought.

GA4
Landing pageSessionsPurchasesConversionRevenue
/4,6381904.1%₺342,000
/coffee/ethiopia-yirgacheffe2,1921275.8%₺228,600
/subscription1,6021076.7%₺192,600
/coffee/house-blend1,307806.1%₺144,000
/coffee1,982572.9%₺102,600
/coffee/colombia-huila1,012504.9%₺90,000
/blog/v60-brew-guide2,783391.4%₺70,200
/equipment/v60-starter-set885394.4%₺70,200
/blog/how-to-brew-filter-coffee3,331371.1%₺66,600
/blog/how-to-make-cold-brew2,150261.2%₺46,800

Blog posts land many sessions and few purchases; the sale usually happens a visit later, which the Blog tab counts as assisted.

Revenue by category

Organic purchase revenue by what was bought.

GA4

  • Single origin beans

    ₺770,13744.0%

  • Blends

    ₺367,56521.0%

  • Subscriptions

    ₺332,55919.0%

  • Equipment

    ₺227,54113.0%

  • Cold brew

    ₺52,5093.0%

AI-referred sessions by assistant

Which assistant sent the sessions GA4 tags as AI referrals.

GA4

  • ChatGPT

    1,13946.0%

  • Gemini

    59424.0%

  • Perplexity

    37115.0%

  • Copilot

    2239.0%

  • Claude

    1496.0%

Only Gemini is sampled on the AI visibility tab; the assistants that send the most sessions are not measured yet.

New vs returning

First visits against people coming back.

GA4

  • New

    26,56363.0%

  • Returning

    15,60037.0%

Search brings mostly first visits: 63.0% of organic sessions are new. Returning visitors buy more often, which is what the subscription and e-mail channels are for.

Daily organic purchases

Orders placed in organic sessions, by day, against the comparison period.

GA4
Organic purchases Last year1Reviews widget switched to the third-party script · 30 Jun2Cold brew category launched · 21 Jul3Home page hero image preloaded · 5 Aug4Blog moved under /blog/ with 301 redirects · 19 Aug5Autumn campaign: 15% off subscriptions (paid and e-mail) · 25 Aug6FAQ block added to the product template · 2 Sep7V60 brewing guide published · 8 Sep

Revenue is GA4 purchase revenue attributed last-click to organic search. Marketplace sales are not in this report; they are Sales Cockpit's.