Traffic & sales

What organic visibility turns into: the sessions it brings, what they do on the site, and what they buy. Organic search only, unless a card says otherwise.

15 Jun – 12 Sep

Organic sessions

GA4

42,163

▲ 1.0%vs previous period

Organic purchases

GA4

968

▲ 1.3%vs previous period

Conversion rate

GA4

2.3%

— no change vs previous period

Organic revenue

GA4

₺1.8M

▲ 1.6%vs previous period

Average order

GA4

₺1.8K

▲ 0.4%vs previous period

Engagement rate

GA4

61.0%

▲ 3.0 ptvs previous period

Sessions over ten seconds, with a conversion or two pages

Add to cart

GA4

4,660

▲ 1.4%vs previous period

AI-referred sessions

GA4

2,475

▲ 29.4%vs previous period

Daily organic sessions

Sessions from organic search against the comparison period. Numbered marks are entries in the change log.

GA4
Organic sessions Previous period1Reviews widget switched to the third-party script · 30 Jun2Cold brew category launched · 21 Jul3Home page hero image preloaded · 5 Aug4Blog moved under /blog/ with 301 redirects · 19 Aug5Autumn campaign: 15% off subscriptions (paid and e-mail) · 25 Aug6FAQ block added to the product template · 2 Sep7V60 brewing guide published · 8 Sep

Daily organic revenue

Purchase revenue from organic sessions, by day. Switch to the chart for the shape.

GA4
DateOrganic revenuePrevious period
15 Jun₺22,022₺21,851
16 Jun₺17,018₺22,671
17 Jun₺19,298₺18,152
18 Jun₺20,234₺20,000
19 Jun₺21,329₺15,327
20 Jun₺18,352₺16,969
21 Jun₺15,529₺22,488
22 Jun₺21,818₺21,158
23 Jun₺22,024₺20,872
24 Jun₺19,578₺16,427
25 Jun₺19,522₺19,174
26 Jun₺19,295₺14,759
27 Jun₺14,831₺14,844
28 Jun₺17,855₺20,445
29 Jun₺17,511₺22,786
30 Jun₺25,000₺20,606
1 Jul₺16,345₺18,646
2 Jul₺15,743₺21,351
3 Jul₺15,237₺17,263
4 Jul₺19,507₺14,205
5 Jul₺17,226₺18,119
6 Jul₺19,437₺17,261
7 Jul₺19,151₺21,259
8 Jul₺20,755₺19,809
9 Jul₺17,861₺15,801
10 Jul₺23,304₺16,802
11 Jul₺15,613₺17,313
12 Jul₺16,382₺19,266
13 Jul₺18,350₺21,826
14 Jul₺21,844₺24,815
15 Jul₺22,596₺20,649
16 Jul₺16,779₺17,875
17 Jul₺22,478₺16,492
18 Jul₺18,735₺16,406
19 Jul₺15,937₺16,285
20 Jul₺18,843₺19,907
21 Jul₺22,507₺21,957
22 Jul₺17,921₺22,260
23 Jul₺17,875₺15,609
24 Jul₺18,075₺21,551
25 Jul₺14,549₺16,496
26 Jul₺14,093₺21,132
27 Jul₺22,716₺21,346
28 Jul₺23,302₺22,929
29 Jul₺18,229₺18,807
30 Jul₺21,100₺15,931
31 Jul₺19,585₺15,602
1 Aug₺16,196₺15,123
2 Aug₺12,333₺20,291
3 Aug₺17,958₺21,891
4 Aug₺17,126₺17,979
5 Aug₺18,202₺17,013
6 Aug₺20,505₺22,477
7 Aug₺18,625₺18,621
8 Aug₺16,877₺15,017
9 Aug₺15,523₺25,763
10 Aug₺20,278₺21,504
11 Aug₺20,393₺17,178
12 Aug₺18,037₺23,240
13 Aug₺22,259₺17,201
14 Aug₺18,306₺15,536
15 Aug₺18,957₺16,198
16 Aug₺15,447₺19,063
17 Aug₺19,977₺22,168
18 Aug₺21,917₺21,352
19 Aug₺16,772₺17,417
20 Aug₺18,911₺21,564
21 Aug₺14,250₺14,930
22 Aug₺14,794₺14,897
23 Aug₺14,474₺20,187
24 Aug₺18,849₺19,297
25 Aug₺21,570₺21,043
26 Aug₺21,652₺25,424
27 Aug₺21,629₺16,642
28 Aug₺16,706₺17,712
29 Aug₺15,898₺17,991
30 Aug₺15,623₺23,961
31 Aug₺19,817₺22,252
1 Sep₺23,648₺22,017
2 Sep₺21,794₺20,039
3 Sep₺18,453₺17,124
4 Sep₺25,539₺16,931
5 Sep₺23,245₺15,569
6 Sep₺15,714₺21,934
7 Sep₺21,538₺21,970
8 Sep₺22,113₺21,144
9 Sep₺40,076₺18,347
10 Sep₺35,152₺18,925
11 Sep₺29,585₺16,899
12 Sep₺20,300₺16,602

Sales funnel · organic

Sessions that took each step, and the share that went on to the next.

GA4
  1. Sessions
    42,163

  2. 62.0% go on

    Product views
    26,137

  3. 17.8% go on

    Add to cart
    4,660

  4. 47.3% go on

    Checkout
    2,203

  5. 43.9% go on

    Purchase
    968

End to end, 2.3% of organic sessions bought. The steps are GA4 events: view_item, add_to_cart, begin_checkout, purchase.

Channels side by side

Every channel's sessions, conversion and revenue in the same period, so organic search and the AI assistants read against the rest.

GA4
ChannelSessionsChangeConversionRevenueShare
Organic search42,163▲ 1.0%2.3%₺1,750,31241.0%
AI assistants2,475▲ 29.4%3.0%₺133,6562.4%
Direct23,189▲ 5.3%3.4%₺1,419,19722.6%
Paid search16,022▲ 42.9%2.8%₺807,50015.6%
Social9,276▼ 7.4%1.1%₺183,6619.0%
E-mail6,746▲ 11.1%4.9%₺595,0006.6%
Referral2,951— no change1.9%₺100,9382.9%

Sessions from the AI assistants are 5.9% of organic search's and buy at 3.0% against 2.3%.

Landing pages by revenue

Where organic sessions arrived, and which arrivals bought.

GA4
Landing pageSessionsPurchasesConversionRevenue
/4,6381904.1%₺342,000
/coffee/ethiopia-yirgacheffe2,1921275.8%₺228,600
/subscription1,6021076.7%₺192,600
/coffee/house-blend1,307806.1%₺144,000
/coffee1,982572.9%₺102,600
/coffee/colombia-huila1,012504.9%₺90,000
/blog/v60-brew-guide2,783391.4%₺70,200
/equipment/v60-starter-set885394.4%₺70,200
/blog/how-to-brew-filter-coffee3,331371.1%₺66,600
/blog/how-to-make-cold-brew2,150261.2%₺46,800

Blog posts land many sessions and few purchases; the sale usually happens a visit later, which the Blog tab counts as assisted.

Revenue by category

Organic purchase revenue by what was bought.

GA4

  • Single origin beans

    ₺770,13744.0%

  • Blends

    ₺367,56521.0%

  • Subscriptions

    ₺332,55919.0%

  • Equipment

    ₺227,54113.0%

  • Cold brew

    ₺52,5093.0%

AI-referred sessions by assistant

Which assistant sent the sessions GA4 tags as AI referrals.

GA4

  • ChatGPT

    1,13946.0%

  • Gemini

    59424.0%

  • Perplexity

    37115.0%

  • Copilot

    2239.0%

  • Claude

    1496.0%

Only Gemini is sampled on the AI visibility tab; the assistants that send the most sessions are not measured yet.

New vs returning

First visits against people coming back.

GA4

  • New

    26,56363.0%

  • Returning

    15,60037.0%

Search brings mostly first visits: 63.0% of organic sessions are new. Returning visitors buy more often, which is what the subscription and e-mail channels are for.

Daily organic purchases

Orders placed in organic sessions, by day, against the comparison period.

GA4
Organic purchases Previous period1Reviews widget switched to the third-party script · 30 Jun2Cold brew category launched · 21 Jul3Home page hero image preloaded · 5 Aug4Blog moved under /blog/ with 301 redirects · 19 Aug5Autumn campaign: 15% off subscriptions (paid and e-mail) · 25 Aug6FAQ block added to the product template · 2 Sep7V60 brewing guide published · 8 Sep

Revenue is GA4 purchase revenue attributed last-click to organic search. Marketplace sales are not in this report; they are Sales Cockpit's.