Traffic & sales

What organic visibility turns into: the sessions it brings, what they do on the site, and what they buy. Organic search only, unless a card says otherwise.

16 Aug – 12 Sep

Organic sessions

GA4

13,766

▲ 8.6%vs previous period

Organic purchases

GA4

321

▲ 13.0%vs previous period

Conversion rate

GA4

2.3%

▲ 0.1 ptvs previous period

Organic revenue

GA4

₺585K

▲ 13.4%vs previous period

Average order

GA4

₺1.8K

▲ 0.3%vs previous period

Engagement rate

GA4

61.0%

▲ 3.0 ptvs previous period

Sessions over ten seconds, with a conversion or two pages

Add to cart

GA4

1,514

▲ 7.4%vs previous period

AI-referred sessions

GA4

882

▲ 18.9%vs previous period

Daily organic sessions

Sessions from organic search against the comparison period. Numbered marks are entries in the change log.

GA4
Organic sessions Previous period1Blog moved under /blog/ with 301 redirects · 19 Aug2Autumn campaign: 15% off subscriptions (paid and e-mail) · 25 Aug3FAQ block added to the product template · 2 Sep4V60 brewing guide published · 8 Sep

Daily organic revenue

Purchase revenue from organic sessions, by day. Switch to the chart for the shape.

GA4
DateOrganic revenuePrevious period
16 Aug₺15,447₺15,937
17 Aug₺19,977₺18,843
18 Aug₺21,917₺22,507
19 Aug₺16,772₺17,921
20 Aug₺18,911₺17,875
21 Aug₺14,250₺18,075
22 Aug₺14,794₺14,549
23 Aug₺14,474₺14,093
24 Aug₺18,849₺22,716
25 Aug₺21,570₺23,302
26 Aug₺21,652₺18,229
27 Aug₺21,629₺21,100
28 Aug₺16,706₺19,585
29 Aug₺15,898₺16,196
30 Aug₺15,623₺12,333
31 Aug₺19,817₺17,958
1 Sep₺23,648₺17,126
2 Sep₺21,794₺18,202
3 Sep₺18,453₺20,505
4 Sep₺25,539₺18,625
5 Sep₺23,245₺16,877
6 Sep₺15,714₺15,523
7 Sep₺21,538₺20,278
8 Sep₺22,113₺20,393
9 Sep₺40,076₺18,037
10 Sep₺35,152₺22,259
11 Sep₺29,585₺18,306
12 Sep₺20,300₺18,957

Sales funnel · organic

Sessions that took each step, and the share that went on to the next.

GA4
  1. Sessions
    13,766

  2. 61.7% go on

    Product views
    8,488

  3. 17.8% go on

    Add to cart
    1,514

  4. 47.7% go on

    Checkout
    722

  5. 44.5% go on

    Purchase
    321

End to end, 2.3% of organic sessions bought. The steps are GA4 events: view_item, add_to_cart, begin_checkout, purchase.

Channels side by side

Every channel's sessions, conversion and revenue in the same period, so organic search and the AI assistants read against the rest.

GA4
ChannelSessionsChangeConversionRevenueShare
Organic search13,766▲ 8.6%2.3%₺585,44540.9%
AI assistants882▲ 18.9%3.0%₺47,6322.6%
Direct7,571▲ 5.3%3.4%₺463,37122.5%
Paid search5,231▲ 42.8%2.8%₺263,65115.5%
Social3,029▼ 7.4%1.1%₺59,9669.0%
E-mail2,203▲ 11.2%4.9%₺194,2696.5%
Referral964— no change1.9%₺32,9562.9%

Sessions from the AI assistants are 6.4% of organic search's and buy at 3.0% against 2.3%.

Landing pages by revenue

Where organic sessions arrived, and which arrivals bought.

GA4
Landing pageSessionsPurchasesConversionRevenue
/1,514624.1%₺111,600
/coffee/ethiopia-yirgacheffe716425.8%₺75,600
/subscription523356.7%₺63,000
/coffee/house-blend427266.1%₺46,800
/coffee647192.9%₺34,200
/coffee/colombia-huila330164.9%₺28,800
/blog/v60-brew-guide909131.4%₺23,400
/equipment/v60-starter-set289134.4%₺23,400
/blog/how-to-brew-filter-coffee1,088121.1%₺21,600
/blog/how-to-make-cold-brew70281.2%₺14,400

Blog posts land many sessions and few purchases; the sale usually happens a visit later, which the Blog tab counts as assisted.

Revenue by category

Organic purchase revenue by what was bought.

GA4

  • Single origin beans

    ₺257,59644.0%

  • Blends

    ₺122,94321.0%

  • Subscriptions

    ₺111,23519.0%

  • Equipment

    ₺76,10813.0%

  • Cold brew

    ₺17,5633.0%

AI-referred sessions by assistant

Which assistant sent the sessions GA4 tags as AI referrals.

GA4

  • ChatGPT

    40646.0%

  • Gemini

    21224.0%

  • Perplexity

    13215.0%

  • Copilot

    799.0%

  • Claude

    536.0%

Only Gemini is sampled on the AI visibility tab; the assistants that send the most sessions are not measured yet.

New vs returning

First visits against people coming back.

GA4

  • New

    8,67363.0%

  • Returning

    5,09437.0%

Search brings mostly first visits: 63.0% of organic sessions are new. Returning visitors buy more often, which is what the subscription and e-mail channels are for.

Daily organic purchases

Orders placed in organic sessions, by day, against the comparison period.

GA4
Organic purchases Previous period1Blog moved under /blog/ with 301 redirects · 19 Aug2Autumn campaign: 15% off subscriptions (paid and e-mail) · 25 Aug3FAQ block added to the product template · 2 Sep4V60 brewing guide published · 8 Sep

Revenue is GA4 purchase revenue attributed last-click to organic search. Marketplace sales are not in this report; they are Sales Cockpit's.