Traffic & sales

What organic visibility turns into: the sessions it brings, what they do on the site, and what they buy. Organic search only, unless a card says otherwise.

13 Sep 2025 – 12 Sep 2026

Organic sessions

GA4

170,673

▲ 24.3%vs previous period

Organic purchases

GA4

3,925

▲ 25.0%vs previous period

Conversion rate

GA4

2.3%

— no change vs previous period

Organic revenue

GA4

₺7.1M

▲ 25.1%vs previous period

Average order

GA4

₺1.8K

▲ 0.1%vs previous period

Engagement rate

GA4

61.0%

▲ 3.0 ptvs previous period

Sessions over ten seconds, with a conversion or two pages

Add to cart

GA4

18,772

▲ 24.0%vs previous period

AI-referred sessions

GA4

6,910

▲ 425.5%vs previous period

Daily organic sessions

Sessions from organic search against the comparison period. Numbered marks are entries in the change log.

GA4
Organic sessions Previous period1Gift boxes launched for the holidays · 1 Dec2Site search added · 2 Mar3Subscription page rewritten · 11 May4Reviews widget switched to the third-party script · 29 Jun5Cold brew category launched · 20 Jul6Home page hero image preloaded · 3 Aug7Blog moved under /blog/ with 301 redirects · 17 Aug8Autumn campaign: 15% off subscriptions (paid and e-mail) · 24 Aug9FAQ block added to the product template · 31 Aug10V60 brewing guide published · 7 Sep

Daily organic revenue

Purchase revenue from organic sessions, by day. Switch to the chart for the shape.

GA4
DateOrganic revenuePrevious period
8 Sep₺27,015₺33,562
15 Sep₺128,322₺101,382
22 Sep₺119,665₺99,207
29 Sep₺120,156₺95,153
6 Oct₺128,667₺104,229
13 Oct₺122,893₺100,667
20 Oct₺123,756₺107,877
27 Oct₺142,912₺115,122
3 Nov₺141,881₺105,910
10 Nov₺142,491₺109,577
17 Nov₺129,282₺113,664
24 Nov₺154,901₺109,859
1 Dec₺138,307₺119,912
8 Dec₺152,000₺113,476
15 Dec₺168,704₺110,226
22 Dec₺161,195₺110,642
29 Dec₺134,230₺111,854
5 Jan₺137,375₺107,468
12 Jan₺133,091₺105,645
19 Jan₺132,732₺106,752
26 Jan₺131,184₺109,655
2 Feb₺130,471₺97,160
9 Feb₺125,980₺105,658
16 Feb₺135,021₺101,990
23 Feb₺130,882₺103,937
2 Mar₺133,196₺104,363
9 Mar₺138,586₺110,200
16 Mar₺139,213₺117,771
23 Mar₺129,721₺104,728
30 Mar₺135,302₺111,048
6 Apr₺126,364₺106,013
13 Apr₺137,328₺106,111
20 Apr₺134,066₺108,658
27 Apr₺130,869₺107,365
4 May₺133,288₺109,879
11 May₺136,620₺111,165
18 May₺131,390₺113,907
25 May₺138,295₺121,627
1 Jun₺137,893₺107,330
8 Jun₺135,820₺109,573
15 Jun₺133,782₺106,830
22 Jun₺134,924₺96,846
29 Jun₺126,569₺112,284
6 Jul₺132,503₺109,470
13 Jul₺136,719₺113,638
20 Jul₺123,863₺108,911
27 Jul₺133,461₺103,805
3 Aug₺124,815₺102,846
10 Aug₺133,677₺113,259
17 Aug₺121,096₺106,282
24 Aug₺131,928₺103,352
31 Aug₺148,211₺120,438
7 Sep₺168,763₺97,558

Sales funnel · organic

Sessions that took each step, and the share that went on to the next.

GA4
  1. Sessions
    170,673

  2. 62.1% go on

    Product views
    105,905

  3. 17.7% go on

    Add to cart
    18,772

  4. 47.4% go on

    Checkout
    8,898

  5. 44.1% go on

    Purchase
    3,925

End to end, 2.3% of organic sessions bought. The steps are GA4 events: view_item, add_to_cart, begin_checkout, purchase.

Channels side by side

Every channel's sessions, conversion and revenue in the same period, so organic search and the AI assistants read against the rest.

GA4
ChannelSessionsChangeConversionRevenueShare
Organic search170,673▲ 24.3%2.3%₺7,061,37941.3%
AI assistants6,910▲ 425.5%3.0%₺373,1641.7%
Direct93,870▲ 5.3%3.4%₺5,744,85122.7%
Paid search64,856▲ 42.9%2.8%₺3,268,72815.7%
Social37,548▼ 7.4%1.1%₺743,4519.1%
E-mail27,308▲ 11.1%4.9%₺2,408,5366.6%
Referral11,947— no change1.9%₺408,5912.9%

Sessions from the AI assistants are 4.0% of organic search's and buy at 3.0% against 2.3%.

Landing pages by revenue

Where organic sessions arrived, and which arrivals bought.

GA4
Landing pageSessionsPurchasesConversionRevenue
/18,7747704.1%₺1,386,000
/coffee/ethiopia-yirgacheffe8,8755155.8%₺927,000
/subscription6,4864356.7%₺783,000
/coffee/house-blend5,2913236.1%₺581,400
/coffee8,0222332.9%₺419,400
/coffee/colombia-huila4,0962014.9%₺361,800
/blog/v60-brew-guide11,2641581.4%₺284,400
/equipment/v60-starter-set3,5841584.4%₺284,400
/blog/how-to-brew-filter-coffee13,4831481.1%₺266,400
/blog/how-to-make-cold-brew8,7041041.2%₺187,200

Blog posts land many sessions and few purchases; the sale usually happens a visit later, which the Blog tab counts as assisted.

Revenue by category

Organic purchase revenue by what was bought.

GA4

  • Single origin beans

    ₺3,107,00744.0%

  • Blends

    ₺1,482,89021.0%

  • Subscriptions

    ₺1,341,66219.0%

  • Equipment

    ₺917,97913.0%

  • Cold brew

    ₺211,8413.0%

AI-referred sessions by assistant

Which assistant sent the sessions GA4 tags as AI referrals.

GA4

  • ChatGPT

    3,17946.0%

  • Gemini

    1,65924.0%

  • Perplexity

    1,03715.0%

  • Copilot

    6229.0%

  • Claude

    4156.0%

Only Gemini is sampled on the AI visibility tab; the assistants that send the most sessions are not measured yet.

New vs returning

First visits against people coming back.

GA4

  • New

    107,52463.0%

  • Returning

    63,14937.0%

Search brings mostly first visits: 63.0% of organic sessions are new. Returning visitors buy more often, which is what the subscription and e-mail channels are for.

Daily organic purchases

Orders placed in organic sessions, by day, against the comparison period.

GA4
Organic purchases Previous period1Gift boxes launched for the holidays · 1 Dec2Site search added · 2 Mar3Subscription page rewritten · 11 May4Reviews widget switched to the third-party script · 29 Jun5Cold brew category launched · 20 Jul6Home page hero image preloaded · 3 Aug7Blog moved under /blog/ with 301 redirects · 17 Aug8Autumn campaign: 15% off subscriptions (paid and e-mail) · 24 Aug9FAQ block added to the product template · 31 Aug10V60 brewing guide published · 7 Sep

Revenue is GA4 purchase revenue attributed last-click to organic search. Marketplace sales are not in this report; they are Sales Cockpit's.