Summary
Three questions on one screen: how visible are we on Google and in AI assistants, how much traffic and how many sales does that bring, and is the site technically healthy?
Short read · this period
- Organic clicks down 4.0% on the previous period; the page that gained most is
/blog/v60-brew-guide(+497 clicks). - AI assistants sent 826 sessions (▲ 5.6%); they buy at 3.0%, organic search at 2.3%.
- 5 queries entered page one; the largest, “what is nitro cold brew” (12.2 → 9.7).
- Mobile still fails Core Web Vitals: LCP 3.1 s against a 2.5 s target; desktop passes.
Google visibility
Our impression-weighted rank across every search we appeared in, on one scale. 100 would be first for every search. From Search Console.
AI visibility
Mentioned in 8 of 100 answers to buyers' questions (8.0%). Mention rate, rank and tone combined; citation is not measured on the free tier.
Site health
Half the share of real users who get all three speed measures 'good', half the Lighthouse average of the representative pages. Mobile. Target: over 90.
Organic clicks
Search Console8,883
Organic sessions
GA413,449
Organic revenue
GA4₺560K
AI-referred sessions
GA4826
Average position
Search Console7.6
Queries on page one
Search Console630
Average over the period
Organic clicks, day by day
Search Console clicks against the comparison period. Numbered marks are entries in the change log.
What moved
Pages that gained and lost the most clicks against the comparison period.
Gained
- /blog/v60-brew-guide568+497
- /blog/how-to-brew-filter-coffee693+87
- /subscription338+78
- /blog/how-to-make-cold-brew453+47
- /coffee/ethiopia-yirgacheffe462+43
Lost
- /blog/benefits-of-coffee36−186
- /blog/coffee-and-sleep53−125
- /blog/cleaning-your-coffee-machine9−74
- /blog/how-decaf-is-made133−13
- /blog/how-to-use-a-moka-pot231−10
The period in numbers
1 Aug – 31 Aug against 1 Jul – 31 Jul.
| Measure | This period | Comparison | Change |
|---|---|---|---|
| Organic clicks | 8,883 | 9,255 | ▼ 4.0% |
| Impressions | 233,320 | 243,783 | ▼ 4.3% |
| Average position | 7.6 | 7.6 | — no change |
| Organic sessions | 13,449 | 14,096 | ▼ 4.6% |
| Organic purchases | 308 | 321 | ▼ 4.0% |
| Organic revenue | ₺559,862 | ₺582,074 | ▼ 3.8% |
| AI-referred sessions | 826 | 782 | ▲ 5.6% |
| Queries on page one | 630 | 618 | ▲ 1.9% |
Waiting on someone
The top of the action list. The full list, with the evidence, is on the Actions tab.
- 1
Rewrite titles and descriptions for eight queries under the click-through curve
All eight sit in the top ten and click at less than 60% of what their position should earn.
contenteffort S+130 to +230 clicks a period - 2
Fix LCP on the product template: preload the hero image
Mobile LCP is 3.3 s against a 2.5 s target and product pages hold four of the six slowest URLs.
technicaleffort MLCP −0.6 to −0.9 s on product pages - 3
Reduce INP on product pages: defer the reviews widget
INP is 521 ms on mobile; the third-party reviews script blocks input for about 300 ms.
technicaleffort SINP −200 to −300 ms
Sources
Where the numbers came from and when they were last read.
- connected
Google Search Console
Read Mon 14 Sep, 04:02
- connected
Google Analytics 4
Read Mon 14 Sep, 04:04
- connected
PageSpeed Insights + Chrome UX Report
Read Mon 14 Sep, 04:11
- missing
Bing Webmaster Tools
Not read yet
- attention
Semrush
Read Mon 7 Sep, 04:20
- connected
AI assistant sampling
Read Mon 14 Sep, 04:20
- connected
Market Intelligence
Read Mon 14 Sep, 04:30
- connected
Weekly e-mail
Read Mon 14 Sep, 06:00