Summary

Three questions on one screen: how visible are we on Google and in AI assistants, how much traffic and how many sales does that bring, and is the site technically healthy?

16 Aug – 12 Sep

Short read · this period

  • Organic clicks up 9.1% on the previous period; the page that gained most is /blog/v60-brew-guide (+517 clicks).
  • AI assistants sent 882 sessions (▲ 18.8%); they buy at 3.0%, organic search at 2.3%.
  • 5 queries entered page one; the largest, “what is nitro cold brew” (12.2 → 9.7).
  • Mobile still fails Core Web Vitals: LCP 3.2 s against a 2.5 s target; desktop passes.

Google visibility

Our impression-weighted rank across every search we appeared in, on one scale. 100 would be first for every search. From Search Console.

▲ 0.8 ptvs previous period

AI visibility

Mentioned in 8 of 80 answers to buyers' questions (10.0%). Mention rate, rank and tone combined; citation is not measured on the free tier.

▲ 3.0 ptvs previous period

Site health

Half the share of real users who get all three speed measures 'good', half the Lighthouse average of the representative pages. Mobile. Target: over 90.

▼ 3.4 ptvs previous period

Organic clicks

Search Console

9,083

▲ 9.1%vs previous period

Organic sessions

GA4

13,766

▲ 8.6%vs previous period

Organic revenue

GA4

₺585K

▲ 13.4%vs previous period

AI-referred sessions

GA4

882

▲ 18.9%vs previous period

Average position

Search Console

7.5

▼ 0.1vs previous period

Queries on page one

Search Console

634

▲ 1.6%vs previous period

Average over the period

Organic clicks, day by day

Search Console clicks against the comparison period. Numbered marks are entries in the change log.

Search Console
Organic clicks Previous period1Blog moved under /blog/ with 301 redirects · 19 Aug2Autumn campaign: 15% off subscriptions (paid and e-mail) · 25 Aug3FAQ block added to the product template · 2 Sep4V60 brewing guide published · 8 Sep

What moved

Pages that gained and lost the most clicks against the comparison period.

Search Console

Gained

  • /blog/v60-brew-guide581+517
  • /blog/how-to-brew-filter-coffee708+162
  • /772+121
  • /subscription345+111
  • /blog/how-to-make-cold-brew463+98

Lost

  • /blog/benefits-of-coffee36−164
  • /blog/coffee-and-sleep54−106
  • /blog/cleaning-your-coffee-machine9−66

The period in numbers

16 Aug – 12 Sep against 19 Jul – 15 Aug.

Computed
MeasureThis periodComparisonChange
Organic clicks9,0838,327▲ 9.1%
Impressions238,932218,384▲ 9.4%
Average position7.57.6▼ 0.1
Organic sessions13,76612,677▲ 8.6%
Organic purchases321284▲ 13.0%
Organic revenue₺585,445₺516,307▲ 13.4%
AI-referred sessions882742▲ 18.9%
Queries on page one634624▲ 1.6%

Waiting on someone

The top of the action list. The full list, with the evidence, is on the Actions tab.

All actions
  1. 1

    Rewrite titles and descriptions for eight queries under the click-through curve

    All eight sit in the top ten and click at less than 60% of what their position should earn.

    contenteffort S+130 to +230 clicks a period
  2. 2

    Fix LCP on the product template: preload the hero image

    Mobile LCP is 3.3 s against a 2.5 s target and product pages hold four of the six slowest URLs.

    technicaleffort MLCP −0.6 to −0.9 s on product pages
  3. 3

    Reduce INP on product pages: defer the reviews widget

    INP is 521 ms on mobile; the third-party reviews script blocks input for about 300 ms.

    technicaleffort SINP −200 to −300 ms

Sources

Where the numbers came from and when they were last read.

Details

  • Google Search Console

    Read Mon 14 Sep, 04:02

    connected

  • Google Analytics 4

    Read Mon 14 Sep, 04:04

    connected

  • PageSpeed Insights + Chrome UX Report

    Read Mon 14 Sep, 04:11

    connected

  • Bing Webmaster Tools

    Not read yet

    missing

  • Semrush

    Read Mon 7 Sep, 04:20

    attention

  • AI assistant sampling

    Read Mon 14 Sep, 04:20

    connected

  • Market Intelligence

    Read Mon 14 Sep, 04:30

    connected

  • Weekly e-mail

    Read Mon 14 Sep, 06:00

    connected