Google visibility

How we appear in Google search: how often, how high, and how many click. Which queries and pages carry the clicks, what the results look like, and what the index holds.

1 Aug – 31 Aug

Clicks

Search Console

8,883

▼ 4.0%vs previous period

Impressions

Search Console

233K

▼ 4.3%vs previous period

Click-through rate

Search Console

3.8%

— no change vs previous period

Average position

Search Console

7.6

— no change vs previous period

Clicks, day by day

Search Console clicks against the comparison period. Numbered marks are entries in the change log.

Search Console
Clicks Previous period1Home page hero image preloaded · 5 Aug2Blog moved under /blog/ with 301 redirects · 19 Aug3Autumn campaign: 15% off subscriptions (paid and e-mail) · 25 Aug

Impressions, day by day

How often a result of ours was shown, against the comparison period.

Search Console
Impressions Previous period1Home page hero image preloaded · 5 Aug2Blog moved under /blog/ with 301 redirects · 19 Aug3Autumn campaign: 15% off subscriptions (paid and e-mail) · 25 Aug

Top queries

The searches that brought clicks, with where we ranked for them. Brand queries contain the shop's name.

Search Console
QueryClicksChangeImpressionsCTRPosition
how to brew filter coffee542▲ 17.1%10,4235.2%3.2was 3.6
harbor lane coffeebrand515▲ 3.2%1,25641.0%1.0
how to use a v60391▲ 74.6%8,1464.8%2.8was 4.1
how to make cold brew346▲ 8.8%11,1613.1%5.4was 5.9
how to store coffee beans293▲ 6.5%6,6594.4%3.9was 4.2
harbor lane roastersbrand275▲ 0.7%72438.0%1.0was 1.1
ethiopian coffee240▲ 11.6%11,4292.1%6.8was 7.4
coffee grind size222▲ 6.7%6,1673.6%4.6was 5.0
espresso or filter coffee195▲ 22.6%6,9642.8%5.1was 6.3
how to use a moka pot187▼ 5.6%11,0001.7%8.2was 8.0
coffee subscription169▲ 37.4%7,0422.4%6.1was 7.8
buy coffee beans online160▲ 14.3%8,4211.9%7.3was 7.9

Showing 12 of 36 queries.

Brand vs non-brand

Clicks from searches that contain the shop's name against everything else.

Search Console
  • Non-brand

    7,96989.7%
  • Brand

    91410.3%

1 Jul – 31 Jul: non-brand 8,371 (90.4%), brand 884 (9.6%).

New on page one

Queries that crossed into the top ten against the comparison period.

Search Console
  • what is nitro cold brew12.2 → 9.736
  • colombian coffee flavour notes10.3 → 8.562
  • how many grams per cup of coffee10.6 → 8.8115
  • cold brew with milk10.4 → 9.253
  • v60 filter papers10.8 → 9.971

Click-through by position

How many click at each position, from our own data. A query under this curve is a title or description opportunity.

Search Console

How we appear on Google

Clicks by rich result type, plain blue links excluded.

Search Console
  • Product info (price, rating)

    2,57629.0%
  • FAQ

    1782.0%
  • Review stars

    981.1%
  • Translated result

    130.2%

Share is of all organic clicks in the period. FAQ results began on 2 Sep, with the block added to the product template.

Devices

Clicks by the device the search was made on.

Search Console
  • Mobile

    6,59174.2%
  • Desktop

    2,22125.0%
  • Tablet

    710.8%

Search types

Which kind of Google search the click came from.

Search Console
  • Web results

    8,06590.8%
  • Images

    6757.6%
  • Video

    1421.6%

Search Console counts these separately. Discover has its own report and is not folded in here.

Top pages

The pages that took the clicks, with the template each belongs to.

Search Console
PageTypeClicksChangeCTRPosition
/Home755▲ 4.3%31.0%1.6
/blog/how-to-brew-filter-coffeeBlog693▲ 14.4%4.9%3.4
/blog/v60-brew-guideBlog568▲ 700.0%4.6%3.0
/coffee/ethiopia-yirgacheffeProduct462▲ 10.3%2.7%5.9
/blog/how-to-make-cold-brewBlog453▲ 11.6%3.4%5.2
/coffeeCategory417▲ 6.6%2.2%6.4
/blog/how-to-store-coffee-beansBlog364▲ 6.4%4.2%4.1
/subscriptionOther338▲ 30.0%2.6%6.3
/blog/coffee-grind-sizeBlog293▲ 6.5%3.7%4.7
/coffee/house-blendProduct275▲ 9.1%2.4%6.7

Index coverage

What Google holds of the site, from the weekly index inspection and the sitemap.

Search Console
Indexed pages
214
Not indexed
37
URLs in the sitemap
226
Sitemap last read
13 Sep
Last inspection
14 Sep
Coverage
85.3%
  • Redirect chains (two hops) · 38

    Old /yazilar/ URLs → /blog/ → trailing-slash variant

    warning
  • Crawled, currently not indexed · 21

    Mostly tag pages

    note
  • Duplicate without user-selected canonical · 9

    Colour variants of equipment

    warning
  • Not found (404) · 7

    Deleted product pages still linked from three posts

    error

Bing

The second search engine, and the one behind Copilot and ChatGPT web search.

Bing Webmaster

Bing is not connected

Bing Webmaster Tools would add Bing clicks, impressions and position here. It also feeds Copilot and ChatGPT web search, so it counts for AI visibility as well.