Google visibility
How we appear in Google search: how often, how high, and how many click. Which queries and pages carry the clicks, what the results look like, and what the index holds.
Clicks
Search Console27,704
Impressions
Search Console730K
Click-through rate
Search Console3.8%
Average position
Search Console7.6
Clicks, day by day
Search Console clicks against the comparison period. Numbered marks are entries in the change log.
Impressions, day by day
How often a result of ours was shown, against the comparison period.
Top queries
The searches that brought clicks, with where we ranked for them. Brand queries contain the shop's name.
| Query | Clicks | Change | Impressions | CTR | Position |
|---|---|---|---|---|---|
| how to brew filter coffee | 1,690 | ▲ 23.0% | 32,500 | 5.2% | 3.2was 3.6 |
| harbor lane coffeebrand | 1,607 | ▲ 8.5% | 3,920 | 41.0% | 1.0 |
| how to use a v60 | 1,219 | ▲ 83.3% | 25,396 | 4.8% | 2.8was 4.1 |
| how to make cold brew | 1,080 | ▲ 14.6% | 34,839 | 3.1% | 5.4was 5.9 |
| how to store coffee beans | 914 | ▲ 12.0% | 20,773 | 4.4% | 3.9was 4.2 |
| harbor lane roastersbrand | 859 | ▲ 6.2% | 2,261 | 38.0% | 1.0was 1.1 |
| ethiopian coffee | 748 | ▲ 17.2% | 35,619 | 2.1% | 6.8was 7.4 |
| coffee grind size | 693 | ▲ 12.1% | 19,250 | 3.6% | 4.6was 5.0 |
| espresso or filter coffee | 609 | ▲ 29.3% | 21,750 | 2.8% | 5.1was 6.3 |
| how to use a moka pot | 582 | ▼ 1.0% | 34,235 | 1.7% | 8.2was 8.0 |
| coffee subscription | 526 | ▲ 44.1% | 21,917 | 2.4% | 6.1was 7.8 |
| buy coffee beans online | 499 | ▲ 20.2% | 26,263 | 1.9% | 7.3was 7.9 |
Showing 12 of 36 queries.
Brand vs non-brand
Clicks from searches that contain the shop's name against everything else.
Non-brand
24,85089.7%Brand
2,85410.3%
17 Mar – 14 Jun: non-brand 24,840 (90.5%), brand 2,622 (9.5%).
New on page one
Queries that crossed into the top ten against the comparison period.
- what is nitro cold brew12.2 → 9.7111
- colombian coffee flavour notes10.3 → 8.5194
- how many grams per cup of coffee10.6 → 8.8360
- cold brew with milk10.4 → 9.2166
- v60 filter papers10.8 → 9.9222
Click-through by position
How many click at each position, from our own data. A query under this curve is a title or description opportunity.
How we appear on Google
Clicks by rich result type, plain blue links excluded.
Product info (price, rating)
8,03429.0%FAQ
5542.0%Review stars
3051.1%Translated result
420.2%
Share is of all organic clicks in the period. FAQ results began on 2 Sep, with the block added to the product template.
Devices
Clicks by the device the search was made on.
Mobile
20,55674.2%Desktop
6,92625.0%Tablet
2220.8%
Search types
Which kind of Google search the click came from.
Web results
25,15590.8%Images
2,1067.6%Video
4431.6%
Search Console counts these separately. Discover has its own report and is not folded in here.
Top pages
The pages that took the clicks, with the template each belongs to.
| Page | Type | Clicks | Change | CTR | Position |
|---|---|---|---|---|---|
| / | Home | 2,355 | ▲ 9.6% | 31.0% | 1.6 |
| /blog/how-to-brew-filter-coffee | Blog | 2,161 | ▲ 20.1% | 4.9% | 3.4 |
| /blog/v60-brew-guide | Blog | 1,773 | ▲ 740.3% | 4.6% | 3.0 |
| /coffee/ethiopia-yirgacheffe | Product | 1,441 | ▲ 16.0% | 2.7% | 5.9 |
| /blog/how-to-make-cold-brew | Blog | 1,413 | ▲ 17.4% | 3.4% | 5.2 |
| /coffee | Category | 1,302 | ▲ 12.0% | 2.2% | 6.4 |
| /blog/how-to-store-coffee-beans | Blog | 1,136 | ▲ 12.1% | 4.2% | 4.1 |
| /subscription | Other | 1,053 | ▲ 36.4% | 2.6% | 6.3 |
| /blog/coffee-grind-size | Blog | 914 | ▲ 12.0% | 3.7% | 4.7 |
| /coffee/house-blend | Product | 859 | ▲ 14.7% | 2.4% | 6.7 |
Index coverage
What Google holds of the site, from the weekly index inspection and the sitemap.
- Indexed pages
- 214
- Not indexed
- 37
- URLs in the sitemap
- 226
- Sitemap last read
- 13 Sep
- Last inspection
- 14 Sep
- Coverage
- 85.3%
- warning
Redirect chains (two hops) · 38
Old /yazilar/ URLs → /blog/ → trailing-slash variant
- note
Crawled, currently not indexed · 21
Mostly tag pages
- warning
Duplicate without user-selected canonical · 9
Colour variants of equipment
- error
Not found (404) · 7
Deleted product pages still linked from three posts
Bing
The second search engine, and the one behind Copilot and ChatGPT web search.
Bing is not connected
Bing Webmaster Tools would add Bing clicks, impressions and position here. It also feeds Copilot and ChatGPT web search, so it counts for AI visibility as well.