Content & opportunities
What Search Console says we could earn with the pages we have, and what the competitors earn with pages we lack; the month's plan built from both; and who links to us. Extra clicks are ranges read off this site's own click-through curve, never promises.
Opportunities found
16
Titles to rewrite and pages to push up, from the two tables below
Extra clicks, if all are done
+1,800 to +3,104
Per period, as a range. The low end assumes half of each estimate lands
Fading pages
3
Lost most of their clicks against the comparison period
Topics we lack
8
Searches where competitors rank in the top 100 and we do not appear
Title and description opportunities
In the top ten and clicking below 60% of what the position should earn. Extra clicks = impressions × (expected − current CTR). Volume from Semrush.
| Query | Position | Volume/mo | Impressions | CTR | Expected | Extra clicks |
|---|---|---|---|---|---|---|
| how to make cold brew/blog/how-to-make-cold-brew | 5.4 | 5,400 | 10,400 | 3.1% | 4.6% | +124 to +208 |
| ethiopian coffee/coffee/ethiopia-yirgacheffe | 6.8 | 1,900 | 10,880 | 2.1% | 3.5% | +116 to +192 |
| calories in coffee/blog/benefits-of-coffee | 7.9 | — | 7,360 | 0.4% | 2.1% | +88 to +152 |
| how to use a moka pot/blog/how-to-use-a-moka-pot | 8.2 | 4,400 | 9,640 | 1.7% | 2.6% | +72 to +124 |
| buy coffee beans online/coffee | 7.3 | — | 7,920 | 1.9% | 3.1% | +72 to +128 |
| coffee water temperature/blog/how-to-brew-filter-coffee | 6.9 | 1,300 | 5,160 | 2.2% | 3.4% | +48 to +88 |
| is decaf coffee bad for you/blog/how-decaf-is-made | 9.4 | — | 6,560 | 1.4% | 2.2% | +40 to +72 |
| how many grams per cup of coffee/blog/coffee-brew-ratio | 8.8 | 2,900 | 6,240 | 1.8% | 2.4% | +28 to +56 |
| colombian coffee flavour notes/coffee/colombia-huila | 8.5 | — | 3,600 | 1.6% | 2.5% | +24 to +44 |
Expected CTR is this site's own curve by position, from the Google visibility tab, not an industry average.
One step further
Positions 4–15 with at least 500 impressions. Target: three positions up. Low difficulty (green) means internal links and a refresh; high means new content.
| Query | Position | Volume/mo | KD | Clicks | Extra clicks | Action |
|---|---|---|---|---|---|---|
| best filter coffee brand/coffee | 11.2 | 2,900 | 41 | 140 | +336 to +560 | new content |
| how to use a moka pot/blog/how-to-use-a-moka-pot | 8.2 | 4,400 | 18 | 248 | +232 to +384 | refresh |
| best hand grinder/equipment/hand-grinder | 10.6 | 1,600 | 22 | 116 | +184 to +312 | internal links |
| ethiopian coffee/coffee/ethiopia-yirgacheffe | 6.8 | 1,900 | 27 | 316 | +160 to +280 | internal links |
| electric coffee grinder/equipment | 13.1 | 3,200 | 46 | 48 | +132 to +240 | new content |
| brazilian coffee/coffee/brazil-cerrado | 12.8 | — | — | 84 | +88 to +160 | refresh |
| v60 filter papers/equipment/v60-starter-set | 9.9 | — | — | 96 | +56 to +104 | internal links |
KD is Semrush's keyword difficulty, 0–100: up to 30 is green, up to 45 amber, above that red.
Topics we do not have
Searches where competitors rank in Google's top 100 and we do not appear, competitor brand queries excluded, by monthly volume.
| Query | Volume/mo | Intent | Who ranks |
|---|---|---|---|
| best coffee machine | 9,900 | Commercial | Mill & Ember, Northbound Coffee |
| how to use a french press | 6,600 | How-to | Copper Kettle, Rookery Roasters |
| types of coffee beans | 4,400 | Informational | Northbound Coffee |
| espresso machine maintenance | 2,900 | How-to | Mill & Ember |
| coffee dose calculator | 2,400 | Tool | Sediment Coffee, Copper Kettle |
| what is single origin coffee | 1,900 | Informational | Northbound Coffee, Mill & Ember |
| coffee tasting notes | 1,600 | Informational | Rookery Roasters |
| cold brew vs iced coffee | 880 | Informational | Copper Kettle |
Volume is Turkey, monthly, from Semrush. A topic here is a page to write, not a title to fix; the briefs below start from the largest.
Competitors
Organic competitors Semrush finds from shared keywords, with their estimated monthly organic traffic.
| Domain | Common keywords | Est. traffic/mo | Overlap |
|---|---|---|---|
| millandember.com | 412 | 38,400 | 46.0% |
| northboundcoffee.com | 356 | 27,900 | 41.0% |
| copperkettle.coffee | 288 | 19,200 | 33.0% |
| rookeryroasters.com | 201 | 12,600 | 24.0% |
| sedimentcoffee.com | 164 | 8,100 | 19.0% |
Overlap is the share of our ranking keywords the competitor also ranks for. Estimated traffic is Semrush's model, not their analytics.
The same words, on a shelf
Where the searches this report follows land on a marketplace, for the words somebody has paired up by hand.
| On Google | Position | On the shelf | Organic | Best slot |
|---|---|---|---|---|
| best filter coffee brand | 11.2 | filter coffee beans · Trendyol | 26 | 4paid |
| ethiopian coffee | 6.8 | ethiopia coffee beans · Trendyol | 3 | 3 |
| best hand grinder | 10.6 | hand coffee grinder · Hepsiburada | 9 | 5paid |
| v60 filter papers | 9.9 | cone filter papers 02 · Amazon | 5 | 5 |
Read across from Market Intelligence, which walks these shelves every morning; nothing is crawled twice and this module holds no shelf of its own. The pairing is entered by a person, because a search box on Google and a search box on Trendyol do not take the same words. A page that is eleventh on one and off the first three pages of the other does not have a search problem — it has a listing problem, and that is a different department. Market Intelligence demo
Fading pages
Pages that lost most of their clicks against the comparison period, with the likely reason and what to do.
The benefits of coffee: what the science says
/blog/benefits-of-coffee200→36▼ 82.0%Two cited studies are from 2019 and three competitors refreshed theirs this year.
Do: Update the sources, answer 'calories in coffee' in its own section, new date and title.
Coffee and sleep: when to stop
/blog/coffee-and-sleep160→54▼ 66.3%A featured snippet moved to a medical site; the post answers the question in paragraph four.
Do: Put the answer (the last cup, hours before bed) in the first paragraph and add the FAQ block.
Cleaning your coffee machine: scale and oils
/blog/cleaning-your-coffee-machine75→9▼ 88.0%The post covers a machine we no longer sell; the query now leans to descaling products.
Do: Either retire with a redirect to the equipment guide, or rewrite for the descaling question.
Two pages, one query
Queries where two of our pages take turns ranking. Neither holds a position while both compete.
coffee grind size
12,400 impressions
/blog/coffee-grind-size/equipment/hand-grinderPick one page to rank and point the other at it with a canonical or a link; the impressions then stop splitting.
how to make cold brew
10,800 impressions
/blog/how-to-make-cold-brew/equipment/cold-brew-carafePick one page to rank and point the other at it with a canonical or a link; the impressions then stop splitting.
how to store coffee beans
7,600 impressions
/blog/how-to-store-coffee-beans/coffeePick one page to rank and point the other at it with a canonical or a link; the impressions then stop splitting.
The plan for Sep 2026
Rebuilt every Monday from the tables on this page and from the complaints Market Intelligence reads in competitors' reviews. Approved rows stay; new ones arrive as proposals. A row without an owner and a week is not in the plan.
Week of Mon 7 Sep
- publishedTopic we lackinformational
The V60 brew guide: ratio, grind, time
New page /blog/v60-brew-guide · Content
v60 brew guidev60 ratiopour over coffee
“v60 brew guide” had competitors on page one and nothing of ours in the top hundred
Published 8 Sep. Third on Google in its first week; the V60 set sold more the same days, which Sales Cockpit shows.
+220 to +380/mo - lateTwo pages, one queryinformational
Grind size: one page for the question, not two
Refresh /blog/coffee-grind-size · Content
coffee grind sizegrind size chartgrind for french press
“coffee grind size” is split between the grind guide and the hand grinder page
Not started. The canonical on the grinder page needs Dev, and it is behind the product-template release.
+60 to +110/mo
Week of Mon 14 Sep
- in Content StudioOne step furtherinformational
How to use a moka pot (updated)
Refresh /blog/how-to-use-a-moka-pot · Content
how to use a moka potmoka pot ratiomoka pot grind
Position 8.2 with 4,400 searches a month and a title under the click-through curve
+249 to +411/mo
Week of Mon 21 Sep
- approved · brief sentOne step furthercomparison
The best filter coffee brands: a 2026 comparison
New page /blog/best-filter-coffee-brands · Content
best filter coffee brandbest filter coffeefilter coffee beans
Eleventh for “best filter coffee brand”; the page ranking is a category page, not an answer
+360 to +600/mo - approved · brief sentFading pageinformational
The benefits of coffee: 2026 update
Refresh /blog/benefits-of-coffee · Content
benefits of coffeecalories in coffeeis coffee good for you
Lost most of its clicks against the comparison period; two of its studies are from 2019
+171 to +300/mo
Week of Mon 28 Sep
- proposedTopic we lackinformational
The french press guide: ratio, time, grind
New page /blog/french-press-guide · Content
how to use a french pressfrench press ratiofrench press grind
“how to use a french press” — 6,600 searches a month, two competitors on page one, nothing of ours
+236 to +386/mo - proposedCompetitor reviews · 01purchase
Whole bean or ground: which to order, and what we do with the choice
New page /blog/whole-bean-or-ground · Content
whole bean vs ground coffeeground coffee for filterwhich grind to buy
Buyers of two competitors keep getting ground coffee when they ordered whole bean — “Arrives ground when whole bean was ordered”, 18 of 164 low-star reviews
+40 to +75/mo - proposedCompetitor reviews · 01purchase
Why the roast date is on the front of every bag
Refresh /coffee · Marketing
fresh roasted coffeecoffee roast datehow long do coffee beans last
The commonest complaint in a competitor's reviews is a bag that tastes stale and has no roast date — “Tastes flat or stale on arrival”, 37 of 210 low-star reviews
+30 to +60/mo
Held out of the plan
Cold brew or iced coffee: the difference
no owner, no week880 searches a month and a competitor ranking. The cold brew season has ended and nobody has taken it for spring.
Espresso machine maintenance
no owner2,900 searches a month, but we sell no machine for the page to point at; Content will not take it without a product.
Extra clicks are a month once the page ranks, as a range; a row made from a brief quotes the brief's own range. On time counts the rows whose week has ended. Built Mon 14 Sep, 07:30.
Briefs ready to write
Drafted from the tables above; a brief goes to AI Content Studio in one clickThe best filter coffee brands: a 2026 comparison
Target: best filter coffee brand
Commercial · the reader is choosing a brand
- 1What 'best' means for filter coffee (roast date, origin, grind)
- 2Six roasters side by side, ours included, on the same criteria
- 3Which to pick for V60, for cold brew, for a subscription
- 4A short FAQ the assistants can quote
The french press guide: ratio, time, grind
Target: how to use a french press
How-to · 6,600 searches a month we do not appear for
- 1Ratio and water temperature
- 2Grind size, with a link to the grind guide
- 3Four-minute method, step by step
- 4Common mistakes and the fix
How to use a moka pot (updated)
Target: how to use a moka pot
How-to · position 8.2 with 4,400 searches a month
- 1Rewrite the title and the first paragraph for the query
- 2Add the water-level and heat questions people ask
- 3Photos of the three sizes
- 4Internal links from the brewing cluster
The benefits of coffee: 2026 update
Target: benefits of coffee
Informational · the post lost most of its clicks since last period
- 1Update the studies cited (two are from 2019)
- 2Answer 'calories in coffee' in its own section
- 3Add the sleep question with a link to that post
- 4New date, new title
Who links to us
Sites that started linking, sites that stopped, and sites that link to our competitors but not to us.
This Monday's read did not run: the first backfill spent the week's ranking API credits. The figures are from 7 Sep; the next read is Mon 21 Sep.
- Referring domains
- 184
- +5 on the read before
- Followed links
- 71.0%
- The rest carry nofollow
- Started linking
- 5
- Since the read before
- Not seen lately
- 3
- Missing from recent crawls
Started linking
| From | To our page | Authority | First seen |
|---|---|---|---|
| thegrindjournal.com“a Yirgacheffe from Harbor Lane” | /coffee/ethiopia-yirgacheffe | 41 | 1 Sep |
| brewratio.net“Harbor Lane's starter set” | /equipment/v60-starter-set | 34 | 3 Sep |
| slowmornings.blog“this cold brew method” | /blog/how-to-make-cold-brew | 22 | 5 Sep |
| homeespressoforum.org“harborlanecoffee.com/blog/…”nofollow | /blog/espresso-vs-filter-coffee | 47 | 4 Sep |
| best-roasters-directory.info“cheap coffee beans online”flagged · Link network pattern | / | 3 | 2 Sep |
Not seen since
| From | To our page | Authority | Last seen |
|---|---|---|---|
| homebaristaguide.com“Harbor Lane hand grinder” | /equipment/hand-grinder | 38 | 17 Aug |
| dailygrindnews.com“House Blend” | /coffee/house-blend | 29 | 24 Aug |
| beansandbrews.blog“descaling guide” | /blog/cleaning-your-coffee-machine | 18 | 10 Aug |
A link is reported by the last day the crawler saw it, never as lost today: the crawler revisits a page every few weeks. A link that goes quiet often comes before the page it pointed at starts to fade.
They link to competitors, not to us
| Site | What it is | Authority | Links to |
|---|---|---|---|
| fieldnotescoffee.com/roasters/specialty | Roaster directory | 45 | Mill & Ember, Northbound Coffee, Copper Kettle |
| thekitchenreview.com/best-french-press | Equipment reviews | 52 | Mill & Ember, Copper Kettle |
| thecuppingtable.fm/episodes/roasting-at-home | Podcast show notes | 28 | Sediment Coffee, Rookery Roasters |
| pourovermonthly.com/gear/hand-grinders | Brewing guides | 36 | Northbound Coffee, Rookery Roasters |
Authority is the ranking API's own 0–100 scale. Its flags are shown as its flags; this report adds no verdict, and disowning a link is a decision and a site change that stay with a person. Read Mon 7 Sep.
Volume and difficulty come from Semrush and are missing on some rows: the weekly credit limit was reached during the first backfill and resets Monday.
Extra clicks are ranges read off this site's own click-through curve, not forecasts.