Blog
What the posts bring on their own: the clicks they take from search, the sessions they start, and the purchases they assist on the way to a product page. Blog URLs only, so the guides are read apart from the catalogue.
Blog clicks
Search Console1,501
Blog sessions
GA42,024
Share of organic clicks
Computed50.8%
Assisted purchases
GA440
Sessions that read a post before buying
Assisted revenue
GA4₺72K
Average position, blog
Search Console5.1
Blog clicks, day by day
Search Console clicks on /blog/ URLs against the comparison period. Numbered marks are entries in the change log.
Where organic clicks land
The period's organic clicks by the kind of page that took them.
Blog posts
1,54752.3%Product pages
65622.2%Category pages
2739.2%Home & other
48216.3%
Kinds follow the URL: /blog/ is a post, /kahve/ and /ekipman/ with a slug are products, without one a category.
Top posts
Every post with search clicks in the period, with its position, the sessions it started and the purchases it assisted. The trend is the last twelve weeks.
| Post | Published | Clicks | Change | Position | Sessions | Assisted purchases | Trend |
|---|---|---|---|---|---|---|---|
How to brew filter coffee: a step-by-step guide /blog/how-to-brew-filter-coffee | 12 Mar 2025 | 231 | ▲ 75.0% | 3.4 | 312 | 8 | |
The V60 brew guide: ratio, grind, time /blog/v60-brew-guide | 8 Sep 2026 | 189 | ▲ 1,160.0% | 3.0 | 255 | 9 | |
How to make cold brew at home /blog/how-to-make-cold-brew | 2 Jun 2025 | 151 | ▲ 71.6% | 5.2 | 204 | 6 | |
How to store coffee beans /blog/how-to-store-coffee-beans | 20 Jan 2025 | 121 | ▲ 63.5% | 4.1 | 163 | 3 | |
Grind size: which grind for which brewer? /blog/coffee-grind-size | 15 Apr 2025 | 98 | ▲ 63.3% | 4.7 | 132 | 3 | |
Espresso or filter coffee? /blog/espresso-vs-filter-coffee | 11 Aug 2025 | 86 | ▲ 83.0% | 5.3 | 116 | 2 | |
How to use a moka pot /blog/how-to-use-a-moka-pot | 5 Nov 2024 | 77 | ▲ 48.1% | 8.2 | 104 | 2 | |
AeroPress recipes: five favourites /blog/aeropress-recipes | 7 Jul 2025 | 65 | ▲ 54.8% | 5.6 | 88 | 2 | |
What roast levels actually tell you /blog/coffee-roast-levels | 24 Feb 2025 | 56 | ▲ 60.0% | 5.1 | 76 | 2 | |
How decaf coffee is made /blog/how-decaf-is-made | 19 May 2025 | 44 | ▲ 37.5% | 9.3 | 59 | 1 |
Fading posts
Posts that lost most of their clicks against the comparison period, with the likely reason and what to do. Each one can go straight to the action list.
The benefits of coffee: what the science says
/blog/benefits-of-coffee48→12▼ 75.0%Two cited studies are from 2019 and three competitors refreshed theirs this year.
Do: Update the sources, answer 'calories in coffee' in its own section, new date and title.
Coffee and sleep: when to stop
/blog/coffee-and-sleep39→18▼ 53.8%A featured snippet moved to a medical site; the post answers the question in paragraph four.
Do: Put the answer (the last cup, hours before bed) in the first paragraph and add the FAQ block.
Cleaning your coffee machine: scale and oils
/blog/cleaning-your-coffee-machine18→3▼ 83.3%The post covers a machine we no longer sell; the query now leans to descaling products.
Do: Either retire with a redirect to the equipment guide, or rewrite for the descaling question.
Topic clusters
Posts grouped by what they are about, with the clicks each group took in the period.
Brewing guides
7 posts
74960.3%Beans & origins
3 posts
22117.8%Coffee culture
2 posts
1219.7%Equipment
3 posts
1108.8%Health & lifestyle
3 posts
423.4%
18 posts in 5 clusters. A cluster is a group of posts that link to each other and to one product family; the share is of all blog clicks.
Post → product paths
Sessions that read the post and reached the product in the same visit, and how many of them bought.
| Post | Product | Sessions | Purchases | Rate |
|---|---|---|---|---|
| /blog/how-to-brew-filter-coffee | /coffee/house-blend | 340 | 11 | 3.2% |
| /blog/v60-brew-guide | /equipment/v60-starter-set | 210 | 9 | 4.3% |
| /blog/how-to-make-cold-brew | /equipment/cold-brew-carafe | 150 | 6 | 4.0% |
| /blog/how-to-store-coffee-beans | /coffee/ethiopia-yirgacheffe | 120 | 4 | 3.3% |
| /blog/espresso-vs-filter-coffee | /coffee/colombia-huila | 90 | 3 | 3.3% |
| /blog/coffee-grind-size | /equipment/hand-grinder | 85 | 4 | 4.7% |
GA4 path exploration, organic sessions only. A path counts once per session, on the first product page reached from the post.
Publishing cadence
Each column is the month's blog clicks; the readout shows how many posts were published that month.
Chips are posts published per month. The last month is partial: the period ends on the last complete day of data.
Blog attribution is by URL prefix: everything under /blog/ counts, nothing else does. Assisted purchases count a session that read a post before buying, from GA4 path exploration; they are not added to the product pages' own figures.