AI visibility

Whether the assistants name us when a buyer asks. Twenty fixed questions go to Gemini every week and each answer is read for a mention, a rank among the brands it names, and a source. ChatGPT, Claude and Perplexity are planned; their APIs are paid.

6 Sep – 12 Sep

AI visibility

Mentioned in 3 of 20 answers to buyers' questions (15.0%). Mention rate, rank and tone combined; citation is not measured on the free tier.

▲ 7.0 ptvs last year

Questions asked

AI sampling

20

—

Twenty a week, one assistant

Mention rate

AI sampling

15.0%

▲ 10.0 ptvs last year

3 of 20 answers name us

Rank when mentioned

AI sampling

1.3

▼ 0.2vs last year

Among the brands named in the answer

AI-referred sessions

GA4

298

▲ 373.0%vs last year

Referrals from the assistants, GA4

Mention rate, week by week

The share of the twenty answers that named us, per weekly run.

AI sampling

How the score is built

Three parts, weighted. Each is 0–100; the score is their weighted sum.

Computed

  • Mention rate weight 70%

    15

    3 of 20 answers

  • Rank when mentioned weight 20%

    83

    average rank 1.3

  • Cited as a source weight 10%

    0

    not measured on the free tier

The free tier returns the answer without its sources; citation is scored once a paid assistant is sampled.

Question results · 14 Sep (20 answers)

Question by question

Each row is one question and what the assistant answered. Named in 3 of 20; rank is our place among the brands the answer names.

AI sampling
QuestionGroupAssistantMentionedRankSourceBrands mentioned
Which filter coffee brand is best? Name a few.Product picksGeminino—not measuredMill & Ember, Northbound Coffee, Copper Kettle
Which beans should I buy for filter coffee at home?Product picksGeminino—not measuredNorthbound Coffee, Rookery Roasters
Where can I buy freshly roasted coffee online?Product picksGeminino—not measuredMill & Ember, Northbound Coffee, Sediment Coffee
Which brand is good for a coffee subscription?Product picksGeminiyes2not measuredMill & Ember, Harbor Lane Coffee
Which brand sells a good V60 set for beginners?Product picksGeminino—not measuredCopper Kettle, Sediment Coffee
Which beans suit cold brew, and from which brand?Product picksGeminino—not measuredNorthbound Coffee, Rookery Roasters, Mill & Ember
Compare Harbor Lane Coffee and Mill & Ember.ComparisonGeminiyes1not measuredHarbor Lane Coffee, Mill & Ember
Ethiopian or Colombian coffee — which is better? Name example products.ComparisonGeminino—not measuredNorthbound Coffee, Copper Kettle
Blend or single origin? Which brands do it well?ComparisonGeminino—not measuredMill & Ember, Rookery Roasters
V60 or Chemex? And which equipment brand?ComparisonGeminino—not measuredSediment Coffee, Copper Kettle
How do I brew filter coffee, and what ratio?How-toGeminino—not measured—
How should coffee beans be stored, and how long do they stay fresh?How-toGeminino—not measuredMill & Ember
How many hours should cold brew steep?How-toGeminino—not measured—
How do I set grind size for each brewing method?How-toGeminino—not measuredCopper Kettle
What water temperature should I brew at?How-toGeminino—not measured—
Is decaf healthy, and how is it made?SafetyGeminino—not measuredNorthbound Coffee
How many cups of filter coffee a day is safe?SafetyGeminino—not measured—
Which coffee beans are affordable but still good?PriceGeminino—not measuredSediment Coffee, Northbound Coffee, Mill & Ember
What does a monthly coffee subscription cost, and which brands are cheapest?PriceGeminino—not measuredMill & Ember, Sediment Coffee
Is Harbor Lane Coffee reliable, what do buyers say?BrandGeminiyes1not measuredHarbor Lane Coffee, Mill & Ember

Brands the assistants name

How many of the twenty answers named each brand. Share is of all brand mentions.

AI sampling

  • Mill & Ember

    1030.3%

  • Northbound Coffee

    721.2%

  • Copper Kettle

    515.2%

  • Sediment Coffee

    515.2%

  • Rookery Roasters

    39.1%

  • Harbor Lane Coffeeus

    39.1%

By question group

Where we are named and where we are not.

AI sampling
GroupAskedMentionedRate
Product picks6116.7%
Comparison4125.0%
How-to500.0%
Safety200.0%
Price200.0%
Brand11100.0%

Assistants

Which assistants are sampled today and which are waiting on a budget line.

AI sampling

  • Gemini

    connected

    Free tier through the API; twenty questions a week.

    20 of 20 this week

  • ChatGPT

    paid API

    Paid API; sampling planned once the budget is approved.

  • Claude

    paid API

    Paid API; same plan as ChatGPT.

  • Perplexity

    planned

    Cites sources by default, so citation would be measurable here first.

What the answers tell us

Read across the twenty answers by the model, checked against the table above.

AI sampling
  • Product-pick questions name three to four brands and we are in none of the six; the assistants draw on comparison articles and marketplace listings, and we publish neither.
  • Both mentions with rank 1 are questions that already contain the brand name. Unprompted mentions: one, at rank 2, on the subscription question.
  • How-to answers rarely name a brand at all (three of five name none); a mention there comes from a cited guide, which is where the brewing posts could count.
  • Price questions are answered with marketplace prices; the subscription page does not state a monthly figure the assistants can quote.

Sampling

How the run works and when the next one is.

AI sampling
When
Monday 07:20, after the Search Console and GA4 reads.
What
The same twenty buyer questions, in six groups, to every connected assistant.
Scored
Mention, rank among the brands named, tone of the sentence that names us, and the source when the assistant gives one.
Quota
20 of 20 on Gemini's free tier this week.
Stored
Every answer is kept with its run date, so the mention rate can be read back week by week.

Ranks and mentions come from one assistant on the free tier, so treat the score as indicative until a second assistant is sampled.