Actions
What to do next, ranked. The list is refreshed every Monday from the week's data; each item names its evidence, and the expected effect is a range or nothing.
Open
Computed14
Waiting on someone
High impact, open
Computed4
Where the evidence is strongest
Done
Computed4
Ticked here or found in the change log
Dismissed
Computed0
Kept in the log with the reason
The list
Ranked by impact against effort. Tick an item when it is done; dismiss one that does not apply, with the reason kept.
- 1
Rewrite titles and descriptions for eight queries under the click-through curve
All eight sit in the top ten and click at less than 60% of what their position should earn.
Contenteffort Shigh impactContent+130 to +230 clicks a period - 2
Fix LCP on the product template: preload the hero image
Mobile LCP is 3.3 s against a 2.5 s target and product pages hold four of the six slowest URLs.
Technicaleffort Mhigh impactDevLCP −0.6 to −0.9 s on product pages - 3
Reduce INP on product pages: defer the reviews widget
INP is 521 ms on mobile; the third-party reviews script blocks input for about 300 ms.
Technicaleffort Shigh impactDevINP −200 to −300 ms - 4
Write 'The best filter coffee brands' as a comparison page
Position 11.2 for a commercial query with 2,900 searches a month, and no page targets it.
Contenteffort Mhigh impactContent+84 to +140 clicks a period - 5
Refresh 'The benefits of coffee'
The post fell from 72 to 12 clicks against the previous period; two cited studies are from 2019.
Contenteffort Mmedium impactContent+40 to +70 clicks a period - 6
Link the V60 guide from six older brewing posts
The guide reached position 2.8 in its first week; links from the cluster hold it there.
Contenteffort Smedium impactContent - 7
Add Product and FAQ structured data to every product page
Only 'product info' rich results show; review stars appear on one page and FAQ on three.
Technicaleffort Smedium impactDev - 8
Publish a comparison page: Harbor Lane against the alternatives
The assistants answer four comparison questions without us; the one comparison that names us is answered at rank 1.
GEOeffort Mmedium impactContent+2 to +4 mentions in twenty - 9
Merge the two cold brew pages competing for one query
The post and the pitcher page split 2,700 impressions and neither holds a position.
Contenteffort Mmedium impactContent - 10
Fix the redirect chains on the old /yazilar/ URLs
38 URLs pass through two hops since the August move.
Technicaleffort Smedium impactDev - 11
Connect Bing Webmaster Tools
Bing feeds Copilot and ChatGPT web search, and there is no visibility data for it today.
Trackingeffort Smedium impactMarketing ops - 12
State the monthly subscription price on the page
Assistants answer price questions from marketplace listings; the subscription page gives no figure to quote.
GEOeffort Slow impactContent - 13
Sample ChatGPT and Perplexity alongside Gemini
Only Gemini is measured; the other assistants send most of the AI-referred sessions.
Trackingeffort Mmedium impactMarketing ops - 14
Answer the trust questions on a brand FAQ page
Brand questions are answered from marketplace reviews, not from the site.
GEOeffort Slow impactContent
Tests to run
Changes worth measuring before they are rolled out to every page. One hypothesis, one metric, one duration.
Add the year to the titles of five evergreen guides
runningA visible '2026' in the title lifts click-through on evergreen how-to queries.
Metric: CTR of the five pages, Search Console · 4 weeks
Put the price in product meta descriptions
proposedA price in the snippet raises clicks from buyers and lowers bounces from browsers.
Metric: CTR and engagement rate on product pages · 4 weeks
Review snippets on the ten best-selling products
proposedStars in the result add clicks at the same position.
Metric: Rich result clicks, Search Console · 6 weeks
Shorter blog introductions
doneThe method above the fold keeps readers who came for the answer.
Metric: Engagement rate, GA4 · 3 weeks
Engagement rate 58% → 63% on eight posts; kept.
Done this period
What was closed, and what the numbers did afterwards.
Published the V60 brewing guide
8 Sep 2026
Position 2.8 in the first week, +204 clicks
Added the FAQ block to the product template
2 Sep 2026
FAQ rich results on three products so far
Moved the blog under /blog/ with 301 redirects
19 Aug 2026
Indexed pages held; 38 redirect chains remain (open)
Preloaded the home page hero image
5 Aug 2026
Home LCP 3.1 s → 2.4 s on mobile
Marked done from this list or found in the change log; the effect is read from the next weekly refresh.
Monday e-mail
The report as a PDF, on its way before the week starts.
- Schedule
- Every Monday, 09:00
- Recipients
- owner@harborlanecoffee.comcontent@harborlanecoffee.comdev@harborlanecoffee.com
- Provider
- Resend
- Last sent
- Mon 14 Sep, 06:00delivered
Deliverability is watched: one of the last four sends landed in spam. A warm-up tool is being evaluated on a spare account first, never on the sending domain.
How the list is made
Three steps every Monday, one of them a person.
- 1
The refresh reads the sources
Search Console, GA4, PageSpeed, Semrush and the assistant sampler are read once into the store; nothing is fetched twice.
- 2
The model ranks
With the site's own priorities, the past decisions and the change log as context, so a rule the team already rejected is not proposed again.
- 3
A person decides
Marks done or dismisses; the log keeps both, and the effect is read from the next refresh.
The model proposes; the team changes the site. Nothing on this tab edits a page.